How to build a profitable podcast.
Unlocking Discovery: The Impact of Science Podcasts on Public Understanding!
Let's welcome our guest writer Nicole Hardy
As you may have noticed, more and more people are willing to spend hours listening to a scientist explaining a particular phenomenon or concept. Are you one of those trying to figure out scientific terms or futurological theories and learn about the latest research in quantum biology? Well, podcasts will surely come in handy!
Today, we are exploring why they are so popular in the visual age, how to choose the right one for you, and where to find the best English-speaking podcasters. Chances are, our guide will make you fall in love with this amazing type of content!
The text is dead! At least, everyone says so. Even those countries that read the most are now more open to pictures or videos. But in fact, the text is alive. But now it’s easier... to listen to it.
Typically, science podcasts are programs in which a host talks in the first person or invites guests to discuss a given topic: intestinal function, new genetic research, the future of AI, black holes, and so on. This diversity is one of the most remarkable benefits of this format.
The popularity and revival of podcasts can be easily explained by the requirements of the modern world and the information field where we all find ourselves. We constantly absorb information (both for work and study, as well as for our own interests). It’s truly convenient when someone has structured it for you and presents it in an easy-to-understand way.
A study conducted by the Knight Foundation revealed a profile of the average podcast listener. Users aged 25-35 listen to podcasts the most – more than 10 hours per week. Most people prefer to listen to podcasts on the go, for example, while commuting to or from work.
This, in general, is the main benefit of such content for this generation: the ability to perform several actions simultaneously. Also, almost 100% of listeners recommended a specific podcast to their friends and acquaintances.
So, the main listeners are the progressive, creative middle-class youth who are open to new information but lack the time to absorb all the content they are interested in by reading.
Podcasts in science are experiencing a new wave of popularity due to the following reasons:
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We’ve collected the popular types of top science podcasts, so start with what interests you the most:
Now, you know how science podcasts popularize learning and what formats are available to the audience. It’s time to get into practice and listen to them!
You can start by checking out bCast — there are collections of podcasts on a variety of topics and tips on how to create your own if you get inspired!
This is a podcast from Cambridge University researchers who explain complex scientific concepts in clear terms. Each episode lasts about an hour and is divided into separate folders: news from the world of science, answers to listener questions and interviews with invited scientists.
Weekly podcast episodes about modern scientific research feature prominent scientists, government and commercial sector employees (including NASA), critics, etc.
The host of this podcast is an American astrophysicist, popularizer of science, and one of the most charismatic scientists in the world, Neil deGrasse Tyson. He discusses space travel, extraterrestrial life, the Big Bang, and the future of Earth. Each week, he interviews special guests.
The hosts explore issues at the intersection of science, culture, and history, such as how scientific discoveries in chemistry have influenced technological progress.
In each episode, the director of the British Museum, Neil MacGregor, talks about a single item, from an ancient mummy of an Egyptian priest or a statue of a Seated Buddha in Gandhara to a credit card and a phone charger. McGregor believes that tools, instruments, art, and jewelry can tell as much as history books.
This is a versatile podcast about technology. In 40 minutes of broadcast, the presenters discuss five news stories about virtual reality, fingerprint databases, and other difficult concepts.
A podcast from a New York radio station introduces listeners to how new technologies and the Internet are changing our lives. You will find out whether you are being eavesdropped on your iPhone and what dossier Facebook has collected on you.
The podcast hosts answer completely different questions. Some of them have probably occurred to you, and some will definitely surprise you: robot weddings and copyrights, pepper spray and the benefits of a credit card, etc. Even if you’re not seeking specific information to learn, you’ll still have a great time.
Nature, a magazine with a 150-year history, has launched its own podcast. Each episode highlights the main topics from the latest printed issue and presents them in an accessible form.
Another selection of scientific facts about planet Earth is presented by MinuteEarth. Here, you can learn about the origin of deserts, the maximum height of mountains, temperature changes in the Earth’s atmosphere, etc.
The main news about modern technologies and software will help you always stay up to date with the latest trends. With weekly updates, the show invites experts to discuss or evaluate a specific device.
Produced by the BBC, the show tries to predict the future development of science and technology. New episodes are released weekly and mention facts regarding scientific and technological advancements.
The boom in science podcasts is taking place due to the ease of listening and the variety of topics to suit every taste. Complex subjects are now super accessible and entertaining to a broad audience. The audio format is very convenient – it fits perfectly into everyone’s routine and rhythm of life. In addition, podcasts offer answers to questions that you would not ask yourself. It’s a great way to stay educated while being entertained.
So, figure out when you prefer to absorb new information (on your way to work, while training, when walking your dog, etc.), experiment with different types of podcasts, and then you will definitely find a podcast that will win your mind and heart. Good luck!
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