How to build a profitable podcast.
Podcast for a radio show? Here's the ultimate guide for you!
Let's welcome our guest writer Julie Spencer!
Podcasts are very popular because they are so easy to produce. They can be listened to in various ways, including on your computer or smartphone with applications such as iTunes and Stitcher Radio, downloaded onto an mp3 player or cassette tape.
However, starting preparing a podcast for a radio show is different from preparing a podcast just for your listening pleasure. Radio means going public and being heard by unknown listeners, so there are some things that you should consider when putting together a podcast for broadcasting. With the right equipment, knowledge, and time you'll have your first show within weeks!
This blog post will give you a step-by-step guide for starting a podcast radio show in detail. Check it out if podcasts interest or inspire you at all. Just follow these simple steps, and you'll be on your way to having the next HUGE podcast as a radio show.
According to BBC reports, In the fourth quarter of 2019, the 'BBC Sounds' had a weekly viewership of 2.9 million viewers. Around 44% of plays, or 100 million viewers, were for on-demand content, such as podcasts and on-demand radio.
So, suppose you're in the business of podcast content creation and just starting a podcast radio show. In that case, you can target all those audiences: 100 million viewers who prefer on-demand content such as podcasts and on-demand radio.
Podcasting has certain similarities with radio format, but not all. In other words, it provides an opportunity to try something new. Inherent advantages of podcasting include, for example, strong audio engagement ratings, a highly flexible format (short or lengthy), and an emerging market. Despite popular belief, a podcast for a radio has not reached saturation. Still, a huge audience prefers listening to podcasts, whether education, entertainment, motivational, or other.
As you begin to prepare a podcast for a radio show, it's helpful to have role models to look up to for inspiration. Here are some examples of mainstream radio stations and networks that have begun to experiment with podcasting:
The Brian and On the Media are just a few of the podcasts produced by WNYC Studios. And it's the most listened-to public radio station in the United States. Independent reporting and candid dialogues are at the heart of what they do. Streams like WYNC 93.9 FM and AM 820 allow listeners to grab their content on the go.
About a dozen UK-based current radio stations are owned and operated by Capital FM's UK-wide radio empire. Some of their live programs, such Capital Breakfast with Roman Kemp and The Official Big 40 radio shows, are repurposed into podcasts. Good Influence, a weekly show produced by the Capital FM network, is one of its original podcast series.
It's a Christian and conservative talk radio and news organization based in the United States. This is an excellent example of how a radio station effectively repurposed its long-form content if you're trying to do the same. Podcasts are 25 minutes long and replace traditional 2- to 3-hour presentations.
The Dan Sileo Show, Cyber Line with Mickey William, Charlie Jones at Night, and the Dan Sileo Show are available to listeners. These are a few nationally syndicated radios discussion programs that host podcasts.
Even if you're ready to start creating podcasts from your existing material, there are several things you should know first.
If you listen to a lot of radio station podcasts, even repurposed morning programs, you'd be hard-pressed to hear a hit song on the air. The root of the problem is copyright infringement. Alternatively, you may utilize free music for podcasts or even hire a composer to create something new and unique.
There should be no advertising, jingles, or sweepers: You can deliver your message without the fluff using podcasts. Everything from ads jingles to dropped calls must be eliminated as part of this process.
Transform your podcast into something unique, rather than just another collection of airchecks.
Once the above-listed things are clarified and set, ask yourself whether your broadcast or an idea or composition you are thinking at that moment would be appropriate for a certain podcast radio format. Well, it can be a podcast if it has these things:
With original material, your podcast can be a big success. Keep in mind that there are no time constraints on the length of your podcast. Some maybe five minutes, ten minutes, twenty-five minutes, and so on. Most podcast publishers strive to keep their episodes at a certain length for uniformity.
Now, let's move forward to discussing some actual steps to start a podcast.
To get your podcast out into the public eye, these are the steps you'll need to follow.
First of all, if you do not have experience with broadcasting or working with a certain radio format, before starting a podcast for a radio show, you may require some equipment like mixers and microphones.
Afterward, you may simply need to develop the concept, define the details, allocate responsibilities, and choose a podcast hosting platform on your own. Once done, follow the simple steps to start your own podcast as a radio show:
Repurposing material or starting a new podcast radio show requires a creative and compelling idea. Here are some tips for coming up with your next podcast idea:
It would be best if you chose a subject or a direction. For example, a program including interviews or call-in portions might be separated into many podcasts. Besides, it would help if you choose pieces that would impress listeners.
Don't expect your faithful radio listeners to be your biggest podcast audience. To find new audiences, you need to do adequate research. Ask yourself, who will this material most likely amuse or inform? Remember. Unlike certain radio formats, podcasts target a specific audience rather than a wide audience.
Why is your podcast being heard? Do they seek entertainment? What do they expect? Do they expect to be educated? Consider the aims of prospective podcast listeners to personalize your material better.
After coming up with a brilliant idea, it's time to think about titles, duration, and structure.
Consider subscribing to comparable podcasts in your niche. Well, if any of your comparable online podcasts or podcast radio shows are blocked in your region. You can simply unblock internet radio shows using VPN services such as VeePN. VeePN is a virtual private network (VPN) service and an excellent unblocker of online radio shows, documentaries, and every streaming content available online. By connecting to a VeePN service, all of your online radio content will be unblocked in just a couple of clicks. VPN works by hiding your device's real IP address and pretending it to be at the location where the content is not restricted so that you can stream and unblock radio content easily.
Determine whether you need to produce jingles or distinctive podcast intros.
If you're starting a new podcast series, consider who will host, produce, fact-check, and book guests. Consider the timetable. Is your podcast released daily or weekly?
The next step to start a podcast as a radio show is to repurpose your content. Here are some interesting repurposing suggestions:
As a secondary objective, it's simple to start a podcast as a radio show and declare that it's too tough to pursue after the first time around. Put the appropriate people in charge and have a motivating plan in place.
Remember, your first podcast will not be a hit. It'll take time to pick up. It's scary to have thousands of listeners for live broadcasts but just a handful for podcasts. That doesn't endeavor a waste.
Post-production is where you finish recording and editing your podcast. It's a challenging period, but you may help yourself by following these suggestions:
Finding a podcast host is the first step towards distribution or publishing. It's worth noting that certain radio station hosting services cater to podcasters too. You may need to reconfirm how a podcast hosting platform fits into this? Podcasts might be audio, video, or even PDF documents. Research some of the best podcast publishing platforms and start communicating with them.
A crucial step after creating podcast episodes is to market or promote into podcast directory and aggregator services. Some podcast directories are listed below:
Sharing your podcasts on social media is another option for promotion. You may post teasers or freebies to attract audience attention.
There are many communities where you may engage as a podcaster. In these groups, you may ask questions and get responses from experienced podcasters, which is valuable. These communities have a feeling of unity. You may join the following Facebook communities such as:
To help you get started, we've listed the eight actionable steps to start a podcast as a radio show that you may take to make your first podcast a huge success. This was just a high-level summary of what you would need and the challenges you might face. Make sure to learn more about podcasting by researching more about it. The more information you acquire, the better off you will be in life.
The answer is simple: To attract new listeners or pursue your passion as a podcaster.
Well, that isn't very easy to say. But you must have an interest, basic know-how about creating a podcast, and must have a good learner. Because no matter whether you are knowledgeable or not in podcast creation, a good learner can do everything.
The majority of podcast listeners are between 25 and 44 years old.
Yes, you can. By following the simple steps, you can start your podcast by yourself. Start with a creative idea, define your podcast structure, format, etc. Then repurpose your podcast content, plan for the long-term, work hard in post-production such as editing, refining, etc. Now, lastly, publish and promote your podcast.
