How to build a profitable podcast.
A podcast editorial calendar is a great way to plan out your podcast. Here are the 14 best practices for creating an effective editorial calendar.
Are you looking for ways to create a more organized and effective podcast? If so, then using an editorial calendar could be the answer.
An editorial calendar is a platform that plans, schedules, and tracks content. You can use it for all content types, but it’s beneficial for podcasting, as it can assist you in keeping track of episodes, topics, and guests.
Because of this, if you’re planning to launch or grow your podcast, you need to start with a solid editorial calendar. Podcasting is no longer just about interviewing experts or having on-air guests. Instead, it’s about creating an engaging experience for your audience by providing them with quality content that connects with their needs.
There are various ways to prepare an editorial calendar. In this article, we’ll share 14 best practices for creating a podcast editorial calendar to help you stay on track and organized.
Before you get to the fun part of creating a podcast editorial calendar, it's important to define your purpose and audience. What is your goal? Why are you doing this podcast? Who are you trying to reach?
Answering these questions will determine the content and the format of your podcast. It’ll also make marketing your program to the right audience simple. Once you clearly understand your purpose and audience, sticking to your editorial calendar will be easier.
You must also have a podcast platform ready early on. Having a reliable podcast tool like bCast will help ensure that your podcast goals will be successfully achieved.
You can plan your topics, which will help you stay organized, avoid scheduling conflicts and ensure that you don't overbook yourself. In particular, you should plan for 3-6 months ahead of time. This is a reasonable amount of time to allow for last-minute changes and keep things fresh.
When planning your podcast topics, be sure to consider the following:
Once you have a list of topics, it's time to decide how often you'll publish new episodes. Again, there isn't a one size fits all approach here—there are pros and cons to posting daily or weekly, based on what works best for your audience.
However, one thing is for sure: you need to be consistent. Your listeners will appreciate it if they can count on new episodes coming out on a regular schedule. And if you’re consistent, they’re more likely to stick around and continue listening.
The more complicated you make the editorial calendar, the harder it will be for your team to understand and use. So, please keep it simple.
Implement a tool that everyone on your team is familiar with and ensure everyone knows who's responsible for what tasks. Thus, there’ll be no confusion, and everyone will be able to work together efficiently.
If you haven’t invested in such platforms or collaboration tools, choosing from this team project management software list with thorough reviews is best.
Maintaining a balance between different content types is one of the most crucial elements to keep in mind when developing an editorial calendar. Unfortunately, while this may seem simple common sense, many podcasters don't give enough thought to what podcast episodes they want to create and how they should distribute them over a month or year.
Over time, your podcast will become known for a particular content type. That’s not necessarily bad, but you don’t want your program to be one-dimensional. Therefore, mixing things up is crucial, including various content types in your calendar.
Here are some content ideas to consider:
Holidays and special events are good times for getting noticed by your audience. So if you have a podcast about parenting or homeschooling, including holidays like Halloween and Thanksgiving on your editorial calendar is a no-brainer.
You can likewise take advantage of special events, such as conferences or webinars related to your podcast topic. These events can provide excellent content ideas for your show. In addition, if you can attend the event in person, you can even record live episodes at the event.
A study estimates the global podcasting market will reach $94.88 billion by 2028. That’s a compound annual growth rate of 31.1% from the year 2021 to 2028. With such progression,
you should integrate your podcast into your overall marketing strategy, not siloed off as its own entity. This includes how you promote the podcast and integrate it into your social media, email drip campaigns, newsletters, and website.
For example, you can utilize social media to promote new episodes and drive listeners back to your web page. You can likewise embed episodes onto your website and email newsletters to notify subscribers about new episodes. Moreover, your podcast can drive traffic to other pieces of content, such as blog posts or ebooks. As a result, your program can be a powerful tool for growing your business.
Creating an editorial calendar is the first step in your podcast's success. Once you've got a schedule, you must keep it on track and ensure that every episode gets done on time. This is where content scheduling tools come in handy.
A quick search on the web will reveal various content scheduling tools that can aid you in automating the process of publishing and promoting your podcast episodes. In addition, these tools can assist you in automating tasks like social media promotion, email marketing, and website updates. Therefore, freeing up your time so you can focus on other aspects of your business.
Your editorial calendar is only as good as the tasks you enter into it, so review those tasks as you complete them. Don’t wait until the end of your project to see what you have done. This will allow you to identify areas where you need to make changes or improvements.
It’s also an excellent idea to review your calendar regularly, even when you’re not working on a specific project. This will help you monitor your content goals and ensure that you can meet them.
Indeed, an editorial calendar is critical to your podcast's success, but it can be challenging to keep one up-to-date when you're putting out new episodes every week. That's why making your workflow as efficient as possible is essential.
One quick way to resolve this is to create templates for your podcast episodes. This includes show notes, social media posts, and newsletters. That way, you don't have to start from scratch whenever you publish a new episode.
In addition, there are a variety of tools that can help you automate tasks related to your podcast. For example, some tools can help you transcribe your episodes, create show notes, and distribute your episodes to podcast directories. Thus, investing in these solutions can save you time in the long run.
The first step in creating a podcast editorial calendar is to delegate responsibility. Assign a team of people to the various tasks required throughout the show’s production. This includes researching topics, booking guests, and editing episodes.
The goal is to have a team responsible for various aspects of the podcast. It will ensure that each episode is of high quality and that the podcast runs smoothly.
Once you've decided on the topic of your podcast, it's time to choose a day and time to record. This will be a schedule that will last for several episodes, so choose wisely. You don’t want to change the day or time of every episode, as this will only confuse your listeners.
It's also crucial to be consistent with the format of your program. For example, if you're planning on having guests on your show, ensure that you have a process for booking and interviewing them. Meanwhile, if you're going to release new episodes weekly, make sure you can commit to that schedule.
Additionally, if you include sponsorships or advertisements in your podcast, ensure that you’re also consistent with those.
Once you've committed to a regular publishing schedule and created an editorial calendar, measuring your performance is important. Use analytics to track the number of downloads, listens, comments, and shares your podcast receives. This data can help you see what’s working well and what you need to improve.
Additionally, it's likewise a great idea to periodically survey your audience to get their feedback on your podcast. Doing so will enable you to identify areas where you need to make changes or adjustments. Tools with built-in reporting and analytics, such as HubSpot Marketing, can assist you with social media monitoring and tracking your marketing performance. You can read this detailed HubSpot Marketing review to understand how the solution can support you.
If you want to keep your podcast on track, you need to be able to measure its performance. To do this, you'll want to keep track of the following metrics:
If you notice your podcast isn’t growing as quickly as you’d like, don’t be reluctant to make adjustments. For example, try changing up the format, topics, or guests. You can likewise experiment with various content types or promotions. By adjusting or making changes, you can most likely increase the popularity of your podcast.
We hope you've found this overview of our editorial calendar helpful. Creating a podcast editorial calendar can keep you organized and on track. Following the best practices we've outlined, you can produce a calendar to help you create high-quality content regularly. At the same time, you can measure your performance and make adjustments if necessary. With these tips, you can ensure that your podcast is a success in no time.
