How to build a profitable podcast.
Podcast for your business? This article will answer the whys you have in mind...
Scaling modern businesses is not an easy task. To implement it, it is worthwhile to approach this issue correctly and use all the necessary tools that will help expand horizons. One of these effective tools is podcasting. An interesting fact is that the first podcast was released relatively recently. It happened in 2004. Nevertheless, in such a short time, podcasts in business have become so popular that in the United States at least 1 podcast is listened to by every third resident of the state every month. How can businesses use this information to their advantage? It's easy to start hosting a podcast. And there are several reasons for this.
Sometimes entrepreneurs are afraid and think they will fail. In fact, it is a biased limiting belief behind which there is a fear of novelty. Getting started with a podcast is easy, as there are entire platforms called podcast directories. Therefore, it is worth acquiring recording equipment and mastering basic editing skills. This will make it possible to conduct a podcast in a quality and professional manner.
Another prejudice is that there is nowhere to get content. But if you are running a business, then you have a wealth of knowledge and information to use. Here are some universal themes that can work for a wide variety of modern businesses:
The most important thing is to make sure that all content is arranged in an orderly system. A big mistake that business owners make quite often is the lack of consistency. You should put such meanings in the content so that the audience increases their interest in your company, and they want to buy the offered goods or order services.
This should be the art of unobtrusive sales, when a person is introduced to a topic and a need is actualized, but they are not pressured by too active calls to purchase a product. In this case, the target audience will see the value in the podcast, and you will be able to convey to them exactly the meanings that are important in successful marketing.
This plus follows from the previous one. If you build your content system correctly, people will have more interest and trust in your company. In the long term, this tactic will help companies boost sales, reduce SaaS churn, etc. In terms of business, this translates very well into new orders that help him become more powerful and confident. Especially if you collaborate with industry leaders and send out podcast interview proposals, you expand your chances of driving more listeners.
The main thing is that you initially set the task of conducting a podcast not from time to time, but regularly. This will help to form an association among listeners that you are the authoritative source in your industry, and your opinion can be looked up to. This will help to form an association among listeners that you are the authoritative source in your industry, and your opinion can be looked up to. While you can post to Instagram from Mac, schedule Facebook posts properly, and use appealing graphics to attract users, podcasts are a more creative way to achieve this.
This means that the goods or services offered to potential customers also reflect this reliability.
It is very important. Of course, you can use the help of scriptwriters, content managers and other professionals, but you are still the main author of your content. Accordingly, this opens up many opportunities for professional self-expression.
For example, you can build an expert's personal brand using this promotion tool. This makes it possible not to focus only on other media, but to build your media on your own. So you don't have to wait to be invited as an expert on a TV or radio program. By recording a podcast, you can make your publicity more manageable and independent of external factors.
Hosting a podcast is considered popular and respectable. If you join this trend, then you emphasize the respectability of your business. Thus, the value of goods and / or services in the perception of the target audience increases. This, by the way, provides an opportunity to raise prices, as you get a clear advantage over competitors who do not have a podcast. Over time, you can include your podcasts in your startup email marketing strategies to gain a competitive advantage in your niche.
People love to listen to podcasts while they are driving or during their morning jog. If you conduct some behavioral segmentation, you will see even better results. This is a universal way to "reach out" to your future clients, delivering information in a way convenient for them. That's why many B2B portals choose to start a podcast as it allows them to easily reach their prospects.
Even in queues and on the bus, a person is looking for something to entertain himself. Delivering information that people need in a fun way makes you interesting and your podcasts expected.
To go with headphones and listen to a podcast, a person does not need to put in any effort. If reading or watching a video requires a fixed space, then everything is much easier here. The person might be walking, waiting in line to see the doctor, shopping at the supermarket, or doing household chores while listening to your podcast. Realizing this advantage, it is important to take care of only one thing - to make the information in the podcast really interesting, expert and understandable for the listener.
When we interact through written content, a person reads the text, putting into it his intonation or the way he imagines us. In the podcast, we use our real voice, which means we can use this to form a positive image that will be attractive to our listener. Therefore, it is worth remembering this opportunity and not to miss it. Do not read the text too dry and formal. Work on your intonation. Try to reach out to the person who is listening in a friendly manner and motivate them to think.
Podcasts in modern businesses are a fresh new way to improve your brand visibility and awareness. Some people who have not yet heard of your brand will find out about it from the podcast. It will become an additional channel for expanding your loyal audience. Your audience is likely targeted to customers, but it can also be a reliable recruiting strategy. A podcast can grow your employer brand and attract new hires to your company. By the way, it is important that a podcast can be designed not only for scaling, but also for effective strategies for retaining those customers who are already buying goods from you or ordering services. More on this later.
The amateur mistake many entrepreneurs make is that they do not work with an audience that has already come to them, taking its presence for granted. Not appreciating the people who are loyal to the brand will lead to the fact that they lose interest in it. And the business will have to constantly spend money to attract new customers with the help of advertising tools.
Hosting a podcast and sharing useful information in it shows business to be socially responsible. It becomes more attractive to its target audience, which increases its loyalty level.
Another benefit of understanding this trend is that you can engage your audience in shaping your content plan. For example, you can link different communication channels - conduct a survey on relevant topics on your website and advertise it in a podcast. It is a great tool for increasing website conversions. At the same time, it is worth emphasizing in the podcast that today you are answering the questions you received on your site and covering topics that are interesting for your readers.
This technique is also useful in that you do not need to constantly invent new topics, testing each of them for the loyalty of the reaction. By studying the moods and needs of your target audience, it is much easier to form content for it. Then the result of this content will be pleasant for you.
Some people like to communicate with the audience, but at the same time feel insecure when recording video, and even more so in live broadcasts. Even though video making is as popular as ever, to avoid putting yourself under constant stress, you can reduce stress by choosing podcasting as an alternative to video. This will open up several relevant opportunities at once. First, you only interact with your voice. Second, you practice your public speaking skills. This means that over time, you can overcome psychological blocks and prepare yourself for recording thematic videos.
The popularity of podcasting these days is understandable, as are the reasons that more and more business representatives choose this method of interacting with the audience. For those looking to use podcasts in modern businesses as a brand building tool, here are some tips:
When done right, podcasts can help you grow your business and become an effective traffic channel to attract new customers. Don't miss these opportunities and be the leader in your niche. This will increase your income.
