How to build a profitable podcast.
Need the best persona for your content? Here are the 11 best podcast booking agencies you need to follow!
The podcast industry has continued to explode in popularity.
Recent statistics show over 3 million podcasts worldwide, with over 71 million episodes available for listeners.
With the increased competition in the industry, podcasters are constantly seeking ways to gain more listeners and grow their brands.
One effective strategy for podcasters is working with a podcast booking agency. These agencies specialise in securing guest appearances for podcasters, helping them to reach new audiences, grow their network, and gain exposure to new listeners. In today's blog post, we're excited to present the best podcast booking agencies.
Whether you're a seasoned podcaster looking to expand your network or a newbie starting in the industry, this guide is for you. We'll provide you with a list of the most successful podcast booking agencies to help you achieve your goals.
Let's dive in!
A podcast booking agency is a company that connects guests, often experts in their respective fields, with podcast hosts seeking knowledgeable and engaging individuals to appear on their shows. These agencies act as intermediaries, facilitating communication and scheduling between podcast hosts and guests, allowing seamless collaboration and a more efficient booking process.
One of the primary benefits of working with a podcast booking agency is access to a vast network of potential guests. These agencies often have an extensive roster of experts and influencers across various industries, from business and finance to health and wellness, technology, and more. This allows podcast hosts to easily find knowledgeable and engaging guests whose expertise aligns with the theme or focus of their show.
Another key advantage of a podcast booking agency is its ability to manage the booking process from start to finish. This includes outreach, scheduling, and coordinating technical requirements, such as recording equipment and software. By delegating these tasks to an experienced agency, podcast hosts can focus on creating content and engaging with their audience while leaving the logistical details to the professionals.
Working with a podcast booking agency can also benefit guests, who often seek opportunities to expand their reach and share their expertise with a broader audience. By partnering with an agency, guests can be connected with multiple podcast hosts and shows, allowing them to promote their brand and attract new clients or followers.
A podcast booking agency can be an invaluable resource for podcast hosts and guests. By streamlining the booking process and connecting hosts with knowledgeable and engaging guests, these agencies help to create high-quality content and foster collaboration within the podcasting community.
Several vital factors define the best podcast booking agency:
The best podcast booking agencies have a broad and diverse network of guests, experts, and influencers in various fields. This allows them to match hosts with guests with expertise and knowledge relevant to the podcast's topic, ensuring engaging conversations.
The best podcast booking agencies conduct themselves professionally and efficiently. They are responsive to hosts and guests, have clear communication channels, and seamlessly handle logistics such as scheduling and technical requirements.
A great podcast booking agency will tailor their services to fit the needs of its clients. They will take the time to understand the podcast's focus and guest requirements and work to find the perfect match.
A reputable podcast booking agency will have extensive experience in the industry with a proven track record of success. They should have a portfolio of past collaborations and testimonials from satisfied clients.
The best podcast booking agencies provide excellent value for their services. They offer fair pricing and a range of packages to suit different budgets and needs, with transparent pricing and no hidden fees.
A top podcast booking agency will have a reputation for being trustworthy and reliable. They will prioritise the interests of their clients, uphold confidentiality agreements, and handle sensitive information with care.
The best podcast booking agency has a vast network of guests, operates professionally, offers customisation, has extensive experience, provides value for their services, and is trustworthy. A podcast booking agency that meets these criteria can help hosts find the best guests and help guests expand their reach, promote their brand, and reach new audiences.
There are a few different podcast booking agencies, each with its approach and target audience. Here are some of the most common types:
These agencies work with clients and guests across different industries and niches. They may specialise in particular areas, such as business or health and wellness, but generally, they have a broad focus.
Niche agencies specialise in a particular industry or topic. For example, some podcast booking agencies specialise in working with authors or those who focus on booking guests for technology or marketing podcasts.
Talent agencies represent well-known public figures, such as celebrities or high-profile industry experts, and help them get booked on podcasts.
DIY booking platforms allow podcast hosts to search for and connect with potential guests independently. These platforms typically charge a subscription or usage fee and may offer additional scheduling and payment processing services.
Boutique agencies provide personalised, white-glove service to several clients. They may work with a small number of guests, with a focus on high-profile, sought-after experts in their respective fields.
Ultimately, the podcast booking agency you choose will depend on your needs, budget, and the kind of guest you are looking for. Researching and selecting an agency with a strong track record of success that aligns with your podcaster goals and values is essential.
A business should hire a podcast booking agency for several reasons:
Appearing as a guest on a podcast can significantly increase a business's exposure and reach. It provides an opportunity to share the company's message with a highly-engaged audience and can help establish the firm as an authority in the industry.
Podcasts cover a wide range of topics and attract diverse listeners. By working with a podcast booking agency, businesses can identify shows that attract their ideal target audience and get in front of potential customers who are already interested in what they offer.
Booking guests for podcasts can be time-consuming, requiring extensive research and outreach. A podcast booking agency can handle this process, allowing the business to focus on other priorities.
A podcast booking agency can provide professional support and guidance throughout the booking process. This includes identifying suitable podcasts, securing guest spots, and giving help with scheduling and technical requirements.
Appearing as a guest on a podcast can help establish a business as a thought leader in their industry, building trust and credibility with potential customers.
Cost-Effective: Compared to other forms of marketing, appearing as a guest on a podcast can be a cost-effective way to reach new audiences. A podcast booking agency can help identify high-quality, targeted podcasts that provide a strong return on investment.
In summary, hiring a podcast booking agency can help businesses increase their exposure; access targeted audiences, use time and resources efficiently, provide professional support, build their reputation, and do so cost-effectively. By partnering with an experienced agency, businesses can get the most out of their podcast guest appearances and achieve their marketing and business goals.
If you're looking to hire a podcast booking agency, here are some steps you can take:
By following these steps, you can find a podcast booking agency that aligns with your goals, provides a high level of service and helps you achieve your marketing objectives.
When selecting the best podcast booking agencies, we used a set of criteria to evaluate the different options. The following are the criteria we considered to determine the top podcast booking agencies in 2023:
We evaluated the success rate of each agency by examining their track record in securing guest spots for their clients. We considered the number of high-quality podcast appearances they've booked, the duration of the appearances, and the total number of downloads and views.
We examined the level of service provided by each agency, looking at factors such as the quality of their communication, their responsiveness, and their ability to customise their services to meet each client's unique needs.
We considered the agency's knowledge of the podcast industry and ability to identify suitable podcasts and guests for its clients' needs. We also evaluated their level of experience in the industry and their connections with hosts and guests.
We analysed the cost of each agency's services, including their pricing structure and any hidden fees. We looked for agencies that offer a fair price for their services and provide excellent value for the cost.
After carefully evaluating a range of podcast booking agencies using the criteria outlined in the section above, we have identified the top podcast booking agencies. Here are our top picks, listed in no particular order:
Podcast Bookers is one of the first podcast booking agencies and is widely considered the category creator. What makes the podcast booking agency unique is their focus of booking clients on shows that have underlying SEO value. The company is rated #1 by many websites and is also a member he HubSpot network.
Specifically, Podcast Bookers only books clients on established shows with a minimum of 50 episodes and that promise to create episode pages with standard backlinks to their clients' primary websites and social media properties.
When coupled with a professional SEO campaign, Podcast Bookers can help companies and brands quickly gain powerful E-E-A-T (Experience, Expertise, Authoritativeness & Trust) signals which have become the most important elements required for ranking on Google and converting traffic on your website. Additionally, Podcast Bookers has become one of the best ways to build links and is the only podcast booking company recommended for link building by Search Engine Journal. With packages starting at $650/mo, Podcast Bookers is also one of the lowest cost, highest-ROI podcast booking services on the market today.
Fame is a top podcast booking agency that offers customised and affordable services to help podcasters secure guest spots on high-quality podcasts. Founded in 2019, the agency has quickly made a name for itself in the industry and has secured guest spots for its clients on leading podcasts such as Inbound Success, Entrepreneur on Fire, The Tim Ferriss Show, and The School of Greatness.
One of the unique aspects of Fame is their commitment to providing a personalised service to each client. They work closely with their clients to understand their podcast goals and preferences and use their expertise to identify the best podcasts and guests for their clients' needs. They also coach their clients on how to be a great podcast guest, ensuring that their clients are well-prepared and confident when they appear on the show.
Fame has a high success rate, with over 95% of their clients securing guest spots on high-quality podcasts. They offer affordable and transparent pricing, with no hidden fees, and provide a satisfaction guarantee for their services. They also offer various services, including podcast promotion and production, to help their clients grow their brands.
Fame is an excellent choice for podcasters looking to expand their network and reach new audiences. With their personalised service, high success rate, and affordable pricing, they offer fantastic service value and are a top podcast booking agency.
Specializing in women business owners, thought leaders and authors, Your Expert Guest will book you guest appearances on top-rated and top-ranked podcasts that your target audience is already listening to. Their service includes; guesting strategy, media kit, interview preparation, administrative tasks relating to booking, interview scheduling. They receive rave reviews from clients and podcast hosts for the quality of service.
Lemonpie is a highly-regarded podcast booking agency that offers end-to-end services to help podcasters and brands secure guest spots on high-quality podcasts. Founded in 2016, Lemonpie has earned a reputation for its personalised and strategic approach to podcast booking and its focus on securing high-quality placements that help clients achieve their business objectives.
Lemonpie's team comprises experienced podcast producers, marketers, and booking experts who have worked with various clients in different industries, including startups, B2B companies, and professional speakers. They offer customised services tailored to each client's needs, including guest research, outreach, scheduling, podcast coaching, and performance consulting.
Lemonpie's strategic approach to securing placements differentiates it from other podcast booking agencies. They focus on identifying podcasts and audiences that align with their clients' values, interests, and objectives. They also have a proven track record of securing placements on top podcasts, such as The Tim Ferriss Show.
Lemonpie is an excellent choice for brands and podcasters looking for a strategic and personalised approach to podcast booking. With their focus on high-quality placements, data-driven insights, and end-to-end services, they offer exceptional service value and are a top podcast booking agency.
SpeakOn Podcasts is a leading podcast booking agency for B2B companies that connects podcasters with high-quality guests across different industries. The agency was founded in 2020 and has become a go-to resource for B2B podcasters seeking engaging and diverse guests.
What sets SpeakOn apart is its focus on diversity and inclusion. The agency has a broad network of guests from different backgrounds and experiences, including underrepresented groups and marginalised communities. SpeakOn's team works closely with clients to understand their needs and preferences and to identify guests who align with their values and messaging.
SpeakOn's process for securing guest spots is thorough and effective. They handle every aspect of the booking process, from guest research and outreach to scheduling and follow-up. Their team also provides clients with coaching and support to ensure a successful and engaging conversation with their guests.
The agency has a high success rate, with over 90% of its clients securing guest spots on high-quality podcasts. SpeakOn has worked with leading podcasters across different genres, including business, tech, entertainment, and wellness.
SpeakOn Podcasts is an excellent choice for podcasters looking for a diverse and inclusive range of guests. With their comprehensive approach to podcast booking, dedication to diversity and inclusion, and high success rate, they offer excellent service value and are a top podcast booking agency.
Kitcaster is a top-rated podcast booking agency that secures guest spots on high-quality podcasts for entrepreneurs, authors, and thought leaders. Founded in 2019, the agency has quickly become a go-to resource for business owners and professionals looking to expand their network and reach new audiences through podcast interviews.
One of Kitcaster's strengths is its focus on quality over quantity. The agency takes a strategic approach to guest booking, working closely with clients to identify their goals and target audience and then using its extensive podcast hosts and producers to secure high-quality placements that align with their client's objectives.
Kitcaster's team includes experienced podcast producers, marketers, and booking experts who have worked with various clients in different industries, including finance, marketing, and self-improvement. They offer a personalised and customised service that includes guest research, outreach, scheduling, coaching, and support to help clients prepare for their podcast appearances.
The agency has a high success rate, with over 90% of its clients securing guest spots on high-quality podcasts. They offer transparent and competitive pricing, with no hidden fees, and provide a satisfaction guarantee for their services. They also offer additional services, including podcast production and promotion, to help clients grow their podcast brand.
Kitcaster is an excellent choice for entrepreneurs and thought leaders looking to expand their network and reach new audiences through podcast interviews. With their personalised and strategic approach, high success rate, and competitive pricing, they offer exceptional service value and are a top podcast booking agency.
Interview Valet is a highly-regarded podcast booking agency specialising in helping entrepreneurs and thought leaders secure guest spots on high-quality podcasts. The agency was founded in 2014 and has since established itself as a trusted and reliable resource for professionals looking to expand their network and reach new audiences through podcast interviews.
Interview Valet's team comprises experienced podcast producers, marketers, and booking experts who have worked with clients across various industries, including finance, health, and technology. They offer a comprehensive service that includes guest research, outreach, scheduling, coaching, and support to help clients prepare for their podcast appearances.
One of the critical features of Interview Valet is its focus on building long-term relationships with its clients. The agency takes a strategic and personalised approach to guest booking, working closely with clients to understand their needs and objectives and to identify podcasts and audiences that align with their values and messaging.
Interview Valet has a high success rate, with many clients securing guest spots on high-quality podcasts. They offer competitive pricing, with no long-term contracts, and provide a satisfaction guarantee for their services. They also offer additional services, including podcast production and promotion, to help clients grow their podcast brand.
Interview Valet is an excellent choice for entrepreneurs and thought leaders looking to expand their network and reach new audiences through podcast interviews. With their personalised and strategic approach, high success rate, and competitive pricing, they offer exceptional service value and are a top podcast booking agency.
Podcasting You is also a top-rated podcast booking agency that focuses on helping businesses and entrepreneurs secure guest spots on high-quality podcasts. The agency was founded in 2017 and has become a go-to resource for professionals looking to expand their reach and grow their brand through podcast interviews.
What sets Podcasting You apart is its commitment to providing personalised and customised service. The agency's team includes experienced podcast producers, marketers, and booking experts who work closely with clients to identify their goals and target audience and craft a messaging and pitch that resonates with the podcast hosts and producers they approach.
Podcasting You's process for securing guest spots is thorough and effective. They handle every aspect of the booking process, from guest research and outreach to scheduling and follow-up. They also provide clients with coaching and support to ensure a successful and engaging conversation with their guests.
The agency has a high success rate, with over 90% of its clients securing guest spots on high-quality podcasts. They offer transparent and competitive pricing, with no hidden fees, and provide a satisfaction guarantee for their services.
Podcasting You is an excellent choice for businesses and entrepreneurs looking to expand their reach and grow their brands through podcast interviews. With their personalised and customised approach, high success rate, and transparent pricing, they offer exceptional service value and are a top podcast booking agency.
Call for Content is a reputable podcast booking agency specialising in helping businesses and entrepreneurs get booked on high-quality podcasts. The agency was founded in 2017 and has since established itself as a reliable and practical resource for professionals looking to expand their reach and grow their brand through podcast interviews.
What sets Call for Content apart is its unique approach to guest booking. The agency's team includes experienced content marketers and podcast producers who work closely with clients to identify their goals and messaging and to craft a customised pitch that resonates with the podcast hosts and producers they approach.
Call for Content's process for securing guest spots is comprehensive and practical. They handle every aspect of the booking process, from guest research and outreach to scheduling and follow-up. They also provide clients with coaching and support to ensure a successful and engaging conversation with their host.
The agency has a high success rate, with over 85% of its clients securing guest spots on high-quality podcasts. They offer transparent and competitive pricing, with no hidden fees, and provide a satisfaction guarantee for their services.
MatchMaker.fm is a popular podcast booking agency gaining momentum in recent years. The agency's platform connects podcast hosts and guests, allowing for seamless booking and scheduling of podcast interviews.
What sets MatchMaker.fm apart is its unique platform that matches podcast guests with podcast hosts based on their expertise and interests. The platform features a comprehensive search function that allows users to filter by a category, topic, audience size, and more, making it easy for guests to find the right podcast to appear.
MatchMaker.fm has a straightforward and user-friendly interface that allows guests to create a profile, which includes information about their expertise, experience, and availability. The platform also provides tools for messaging and scheduling, making it easy for guests to communicate with podcast hosts and arrange interviews.
The agency has an impressive network of podcast hosts, including some of the most popular and highly-rated shows in various industries - this gives guests an excellent opportunity to expand their reach to new audiences.
MatchMaker.fm is an excellent choice for professionals looking to get booked on high-quality podcasts. Their unique platform, comprehensive search function, a network of high-quality podcasts and user-friendly interface make them a top podcast booking agency.
Interview Connections is a top podcast booking agency providing high-quality booking services for over a decade. The agency's team comprises experienced booking agents who connect clients with suitable podcasts to promote their brand and message.
What sets Interview Connections apart is their personalised approach to booking. The agency's team takes the time to get to know their clients and their goals, ensuring they are matched with suitable podcasts and hosts to achieve their desired outcomes. The team handles every aspect of the booking process, from guest research and outreach to scheduling and follow-up, making it easy for clients to focus on their message.
Interview Connections has a large and diverse network of podcast hosts and producers, including shows in various industries and niches. This allows clients to reach new audiences and establish themselves as thought leaders in their field.
The agency also offers coaching and support services to clients to help them prepare for their interviews and deliver their messages effectively. This includes pre-interview briefings, media training, and interview preparation, ensuring clients are well-prepared and confident before appearing on a podcast.
Interview Connections is excellent for professionals seeking personalised, high-quality podcast booking services. They are one of the best podcast booking agencies with their experience, customised approach, diverse network of podcasts, and coaching and support services.
Podcasting has become an increasingly popular medium for reaching new audiences and promoting brands and messages. As a result, the demand for podcast booking agencies has also increased in recent years.
This blog post has explored some of the best podcast booking agencies, each offering unique features and services to help clients achieve their goals. From the comprehensive search function and personalised approach of MatchMaker.fm to the high-quality booking services and coaching of Interview Connections, many excellent options are available to those looking to get booked on high-quality podcasts.
When choosing a podcast booking agency, it's essential to consider your specific goals, budget, and expertise. Look for an agency with experience in your industry or niche and one that provides comprehensive services, excellent customer support, and a proven track record of success.
Working with a podcast booking agency can be a game-changer for professionals looking to expand their reach and establish themselves as thought leaders. This blog post has provided valuable insights and information to help you decide when choosing a podcast booking agency.
