How to build a profitable podcast.
Need any tips to make your podcast successful? This article will undoubtedly assist you...
Let's welcome our guest writer Katrin Deres!
Did you know that 6 out of every 10 American Consumers listen to podcasts? We don’t know about you, but that sounds like a lot of people.
On top of that, the podcast industry is yet to be saturated (Content creators are still obsessed with earning money on YouTube). With more people working and listening from home, there is a lot of untapped potential waiting for you.
Are you looking to break into the industry? Below are tips that will help you create the best podcast in 2022.
Over the years, behind closed doors and microphones, podcasts have slowly but surely taken over the media industry.
It’s now 2022, and we can confidently say Podcasts are the stuff.
During the pandemic, the podcast industry has witnessed a surge of new listeners. According to a survey by Infinite Dial, the percentage of American listeners rose to 37% in 2020 compared to 32% in 2019.
By the end of 2022, we expect monthly listeners to rise to 125 million from 100 million in 2020.
Indeed, this is all good news for those expecting to carve out a business from the Podcast Industry. Nonetheless, it can only get better for existing and aspiring content creators.
Businesses and marketers have finally acknowledged podcasts as worthy marketing channels because of their high engagement (Higher than videos and blogs).
According to IAB and Price water, marketers spent around $800 million on podcast ads in 2020. Thanks to the exponential growth happening right now, they expect the figure to rise to $1.7 billion by 2024.
If you're looking to start a podcast, finding the best podcast host can save you a lot of future headaches.
Podcast hosts are similar to website hosts. However, they offer specialized hosting services that can store large podcast files. They also come with delivery services that enable you to publish your episodes on publishing platforms like Spotify and Apple Podcasts.
We recommend bCast Podcast Hosting for high-growth businesses. Its one-click submission makes it easy to use and offers a wide range of tools in one package, including transcription, automatic uploads on YouTube, and an inbuilt editor. Click here to find out more.
No. It’s not. Most website hosting services work on shared bandwidth. Even though it might seem stable at first, as you gain more traffic and downloads, the website will experience slow load times and eventually crash. Such poor experiences will cost you downloads and subscribers.
Most aspiring content creators put off their podcasting dreams because of the presumed fear of lack of equipment.
If you're among them, then we're glad to inform you that you don't need the most expensive equipment. You can get your best podcast up and running with less than $100 as capital. If you have a good smartphone, you can even get started with a $0 investment (We don't recommend it).
The best podcasts are highly dependent on audio media. Even though your content might be creative and engaging, it's not going to cut it if the quality is low and frustrating.
If you're serious about podcasting, you should make it your responsibility to ease your listeners' experience. Fortunately, you can do it without draining your savings.
Below are some of the crucial inexpensive equipment you need to start your podcast.
By the end of the day, your podcast is a business, and it needs to generate profit to stay alive. Therefore, you'll have to win over and retain as many listeners from your competition as possible.
You can learn a lot from your competition, especially if their shows are well-established and more famous than yours. You can learn from their mistakes and satisfy the market in ways they don't. Likewise, by keeping up with your competition, you'll be able to keep up with the trends in your niche.
That said, the online world is risky, and your competitors might go too far. You’re going to need some protection if you’re going to battle it out online. Spokeo Protection is one of the best tools against online fraud and identity theft.
A wise person once said, “There is no such thing as social media overload.”
To make it big in the podcast industry, you'll have to learn how to knit together all your social media platforms, including high-growth video channels like YouTube, TikTok, and Instagram. Doing this will exponentially boost your online presence.
If you didn't know, YouTube is the second-largest search engine behind Google. On top of that, studies have shown that Google values videos 53 times more than text. Having videos on YouTube will boost your website ranking.
We know starting a YouTube Channel sounds intimidating, especially if you've just started a young podcast. Fortunately, thanks to YouTube Shorts, you don't have to entangle yourself with the complexities of high-quality cinematic footage.
With a few clicks and a bit of creativity, you can re-purpose your Podcast episodes for YouTube Shorts, Instagram Stories, and TikTok Videos. Use brief interesting snippets from each episode and some accompanying graphics.
Every time you publish your best podcast episode, release a related short video on each of your social media to generate hype.
Once you’ve established your podcast, you can get started on re-purposing your podcasts into long-form YouTube videos.
As a young podcast, securing guests for your show can be challenging. After all, you don’t have enough heat to attract the big names in your niche.
Fortunately, "Podcast Touring" can help you build brand awareness and connections. It involves proactively offering to feature as a guest in other podcasts.
To pull it off successfully, you need to be knowledgeable in your niche (It's the main reason we always advise people to start podcasts in subjects they're experienced and interested in).
Below are some platforms that will link you with other podcasters looking for guests:
By "accessible," we mean your content should accommodate the disabled. If it's not, you'll miss out on a lot of audiences. Below are some of the most crucial things you should consider.
Even though it's possible to build a successful podcast without paid advertising, it will take a lot of time and effort.
For a young creative podcast, paid advertising might be all it needs to gain the much-needed traction for success.
Facebook Ads and Google AdWords are the two most popular and effective ad campaign platforms. You can use them to target specific audiences that match your niche.
That said, the world of paid advertising is almost limitless and requires time to understand. We strongly advise you not to invest money into paid advertising without understanding how it works or without the help of a professional. You can easily waste a lot of money without seeing any results.
Sponsorships can be more effective than paid advertising since you're certain your content is displayed to a relevant audience. However, they tend to be more expensive.
Above all, consistency is the key in the content creation field. Of course, while you're at it, you should aim to get better with every episode. Hopefully, these tips will help you maneuver and establish yourself in the young and lucrative podcast industry.
