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Essential Customer Data Platform Podcasts for Data-Driven Marketers
Stay ahead in marketing with these top Customer Data Platform (CDP) podcasts, where experts delve into how CDPs can transform customer insights and drive strategic decision-making.
Unlock Marketing Success: The 12 Best Customer Data Platform Podcasts For Data-Driven Marketers
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In this special episode of the Hotel Moment podcast, we’re featuring a webinar conversation recorded and published by Hospitality Net. Jason Pirock, Head of Marketing at Springboard Hospitality and Adam Mogelonsky, Partner at Hotel Mogel Consulting Ltd., investigate how a Customer Data Platform turns guest interactions into conversions on every channel — web, email, text, and voice. Jason explains why nurturing guest relationships becomes second nature with a CDP by enabling guest data application across key touch points in the guest journey. Listen in and find out how your hotel can achieve record conversion rates and identify guest personas by grounding guest communication in personalization and segmentation with a CDP.
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The Hotel Moment podcast features insights and interviews with top players in the hospitality industry - across North America, Europe and Asia Pacific.
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“Every customer recognizes that it is data that is the fuel that powers AI,” says Arun Ulag, corporate vice president of Microsoft’s Azure Data. In this episode of Bloomberg Intelligence’s Tech Disruptors podcast, Ulag talks with BI senior technology officer Anurag Rana about how Microsoft has been reorganizing its data management and insights portfolio for customers looking to leverage their data for AI. At the center of this is Microsoft Fabric, the company’s newer software-as-a-service, aimed at delivering a full data and analytics platform all in one. Ulag also discusses the company’s efforts to leverage open data to make its services compatible with third parties outside the Microsoft ecosystem, to provide customers with the widest range of options.
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Episode's Topic: Customer Data Management
Episode's Description: Have questions about Customer Data Platforms? We’ve got answers. Learn everything you wanted to know about CDP and CDXP.
Find the Answer to These Questions:
Original Article: https://exponea.com/blog/customer-data-platform/
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Highlights from this week’s conversation include:
The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.
RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.
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This episode of The Analytics Edge, sponsored by NetSpring, features Jason Davis, the Founder and CEO at Simon Data. Simon Data is a next-generation customer data platform (CDP) built on Snowflake. It offers the fastest and simplest way to provide a true 360 degree customer view for your marketing team. Jason describes the modern martech stack and how CDPs are moving to the data warehouse, the differences between packaged and composable CDPs, and how marketing analytics helps marketers reach customers more quickly and more effectively via personalization.
With a PhD in machine learning, data mining, and statistics, Jason has helped Simon Data provide businesses the spending trends, behavioral trends, and direct customer feedback required for a comprehensive understanding of their customers. Jason was also the founder of Adtuitive, an adtech platform that was acquired by Etsy to power Etsy’s own internal ad systems.
In this episode, Jason discusses strategies for centralizing data, the role of the data warehouse, and how GenAI and LLMs are impacting marketing.
Bio:
Jason Davis is the Founder and CEO at Simon Data. With a PhD in machine learning, data mining, and statistics, Jason was also the founder of the retail adtech platform, Adtuitive, which was acquired by Etsy in 2009 to power Etsy’s own internal ad systems.
Key Quote:
“True centralization aggregates data from all channels, not just what someone clicked on the website – offline, IoT, support... Let's have shipping and returns data and everything else that is required to properly instrument a real business put in a single place, which is governed, secure, complete, and accurate.”- Jason Davis
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Hightouch is a composable customer data platform. It helps companies collect and sync user data into ad platforms, CRMs, email tools etc. Last valued at over $600M, Hightouch has over 600 customers, including the NBA, Spotify, Plaid, Calendly, and more.
In this episode, Sandhya Hegde chats with Kashish Gupta, co-CEO and co-founder of Hightouch.
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In this week’s episode of Data Unlocked, Jason sits down with Soumyadeb Mitra, the founder and CEO of RudderStack.Passionate about finding engineering solutions to real world problems, Soumyadeb specializes in large scale distributed systems, machine learning, and deep learning.In 2019, he decided to use his expertise to build RudderStack.RudderStack is a warehouse customer data platform that’s purpose-built for data teams. Like Simon Data, RudderStack is a CDP, but on the opposite end of the spectrum. While we focus on the application side of things, RudderStack focuses on infrastructure and data collection. RudderStack is used by some of the biggest brands on the market, such as Hinge, HP, Stripe, Glassdoor, and more.In this episode, Soumyadeb and Jason discuss the future of data, data infrastructure and AI, CDP best practices, what CDPs will look like in 2025, and more. Are you ready?Let’s dive in.
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To navigate the growing complexity of digital marketing and the rising importance of first-party data, marketers are deepening their tech stacks. In particular, more brands are considering investing in a customer data platform, or CDP. In this episode, Cory Munchbach, CEO of CDP company BlueConic, breaks down the use cases for a CDP, how to identify if a brand is well-positioned to leverage one, and best practices to help marketers reap the rewards of this popular but complex tool.
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This episode features an interview with Micha Hershman, VP of marketing at Envoy. Envoy is transforming modern workplaces with products that make office life easier and work more meaningful. Micha is a marketing leader with a twenty-year history of integrating inbound and outbound demand generation strategies to drive growth and revenue at B2B SaaS and B2C organizations.
On this episode, Micha shares his insights into the building blocks of the modern data platform, why your website is the single most important conversion tool that B2B organizations have, and why the bottom line of marketing is about customer experience.
“I think platform data is something that everyone needs to leverage. And if you’re a marketer thinking like, “Hey I’m considering joining this new company,” the questions you need to ask yourself, and there are lots of them, is do they have platform data that helps me tell a story, and can I access it?” - Micha Hershman, VP of marketing at Envoy
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Imagine what your company could do with the world’s biggest vault of intelligence on consumer behavior. Whether you’re in retail, real estate, restaurants, travel, tech or media, data is the source of many great insights. Data is how you create results. On The New World of Consumer Behavior, you’ll hear how data-driven leaders at the top brands are leveraging insights on consumer behavior and turning them into revenue results and future growth.
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The future of customer strategy is providing proactive experiences based on the predicted needs of your customers. The key to unlocking this future is your customer data, particularly the data you have collected about customer behavior. You have most of what you need to predict your customers' next move in your customers' past behavior.
This concept is predicated on the idea of Customer Science. As you might recall, Customer Science is the blending of customer data with artificial intelligence and the theories of the behavioral sciences. Customer Science is the next big thing in Customer Experiences, and it is what you need to predict accurately how your customers are going to behave.
I am fascinated by how Customer Science is already changing experiences for the better in the real world. For example, at a recent CX Live Event, I heard Michelle Huenink, Director, Customer Experience & Success at Microsoft, speak about how the company was using their data to provide predictive—and in some cases—prescriptive experiences to their customers. In this episode, Huenink explains what she did, why she did it, and how you can get started doing the same for your organization.
Key Ideas to Improve your Customer Experience
A significant part of Huenink’s motivation is transforming Microsoft’s Customer Experience to a connected experience using customer data as the basis for its change. She wants to leverage the vast amounts of Microsoft’s customer data to identify moments that are sending an individual’s experience down the wrong path, as well as find parts of the process that necessitate too much customer effort. Then, she wants to empower the front-line teams to correct course and fix things for customers, sometimes even before the customer knows there is a problem.
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There you have it...
The 12 Best Customer Data Platform Podcasts you should be listening to right now.
Customer Data Platforms (CDPs) are increasingly vital tools for marketers aiming to create more personalized and data-driven strategies. The podcasts highlighted here offer invaluable insights into how CDPs can be leveraged to better understand customer behavior, improve targeting, and ultimately drive business growth. Whether you're new to the concept of CDPs or looking to deepen your expertise, these podcasts are a fantastic resource. By tuning in, you'll gain access to the latest trends, expert opinions, and practical tips that can help you harness the full power of customer data in your marketing efforts. Make these podcasts a regular part of your learning routine to stay competitive in the rapidly evolving world of digital marketing.
Subscribe to the ones that interest you, and send us an email at support@bcast.fm if you know of any great customer data platform podcasts that we've missed!
